Ugo Dog Food
Industry
What We Did
Brand Strategy, Brand Identity, Visual Development
Pet Industry
With our lives becoming increasingly fast-paced, finding the time to give quality nutrition to our furry friends is a challenge. To save time, we often resort to canned food that is chock-full of preservatives with the hope that it will satisfy our dogs while we race through our day. The sad truth is if we were to give the best dining experience our dogs truly deserve everyday, we wouldn’t have much time to do much else. Technological innovation, however, has made cooked and deliciously nutritious meals possible without preservatives. Say goodbye to canned food and say hello to UGO!
The Visual Theme
Supermarket Twist
Another key selling point of UGO is its commitment to real ingredients: every product is made from real meat and vegetables—the same quality you’d find in your local supermarket. The 'Grocery Theme' was strategically chosen to position the brand perfectly for retail and supermarket settings, highlighting its freshness and natural qualities. This approach aligns with consumer expectations while reinforcing the brand’s identity.
Supporting Elements
Iconically shaped and collectible, these stickers represented the vision for UGO freshness in a fun yet recognisable way. Additionally, stickers are easily applicable to various contexts and liven up any grid structure. They can overlap texts and function as badges to convey important information in a non-intimidating way. We also explored shapes, designing several stickers with animal silhouettes to clearly communicate the main ingredient of each pouch.
The Event Launching in Indonesia International Pet Expo (IIPE)
