#PilihYangTepat by BPR Komunal
Industry
What We Did
Visual Campaign Identity, Photography Direction
Banking
Komunal is a fintech company on a mission to bridge the gap in financial access for Indonesians. They achieve this by digitizing deposits, offering both funding and loan solutions for everyone. This innovative approach aims to boost economic growth throughout Indonesia.
When it comes to money management, we often face a plethora of decisions to make. Our money can fund our dreams of entrepreneurship, lead us to financial independence, or be committed to long-term savings. On a case-by-case basis, we know that not all choices are created equal and that is why our campaign encourages you to choose the right one: #PilihYangTepat.
For this campaign, we used striking visuals to spark curiosity and connect with your emotions. This message highlights the benefits of wisely choosing where to invest our money, in other words, the value we get when we make the right choice. Our visuals are designed to point DepositoBPR users to see the power of wise financial choices.
Visual Elements
The Universal “Ok” Gesture
We achieved this by utilising the ‘okay’ hand gesture as our hero icon. Universally recognised, its meaning succinctly conveys the reward and security of doing the right thing. With the additional playful lines and chunky forms we developed a visual language that approaches finances and investing with a youthful, easy-going flair.
Visual Strategy
Our visual strategy demonstrates the boldness of our campaign message: when you choose right your money does the work for you, allowing you to relax and engage in your interests without concern. Paired with our campaign badges, these promotional materials speak to the young, ambitious, and financially independent.
