Octagon Foxx
Industry
What We Did
Visual Campaign Identity, Photography Direction
Health & Fitness
Bringing you a new club experience, Octagon Foxx is a fitness program enveloped in captivating lasers, pounding speakers, and smoke machines. Despite its gym-like facilities (rowing machines, weights, air bikes), the minds behind Octagon Foxx kept their vision clearly rooted in the night-out experience. The city dwellers of Jakarta are familiar with multi-sensorial stressors and as a result and are always up for thrilling and immersive stress-relieving activities.
Our deliverables maintained consistency with the Octagon Foxx brand originating from Singapore. We implemented strobe lights into digital supergraphics, and embedded geometric features throughout as visual tangents stemming from Octagon. The 8-sided shape represents the 8 activity zones that cling to the side of the room, establishing an octagonal journey throughout the program.
Visual Elements
Hyperspeed Movement
The visual concept combines dynamic activity movements captured in the gym with a blurred effect to create a sense of energy and motion. This effect mimics the vitality and constant flow of a workout, making the photo appear as though it’s in motion. Neon lighting, a signature element of Octagon Foxx branding, is incorporated to enhance the futuristic and bold aesthetic, reinforcing brand identity. Together, these elements create a visually striking and immersive design that reflects the active, energetic spirit of the brand.
The Mood and Feel on the gym
