Why Brands are Simplifying Logos

The past, present, and future of logo design.

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Have you noted brands changing their logos? Simplifying logos means reducing graphic elements to achieve a sleek and stylish look. But what's pushing brands to do this?

1. Brands are mature

When a brand first launches, it's vital for them to stand out and 'introduce themselves at a glance' with something unique and memorable. But as brands age the goal changes; the move towards simplicity showcases their desire to be seen as a trusted 'upscale' brand.

2. Screens are smaller

With phones being one of our primary ways to interact with a brand, logos now must be mobile-first. This 'pixel pressure' means a return to 2D flat designs that look good and distinct among a sea of other apps on your home screen.

3. Comples brands = simple logos

Where brands are diversifying their portfolio, their logo needs to be versatile and abstract enough to be applicable across everything.