Branding in New Realities
The novelty of Web3 for brands.
Brands are diving deeper into the vastness of the newest kind of digital experience: Web 3. The infinite possibilities of artificial intelligence and NFTs in the metaverse takes escaping the real world to a whole new level. Let's explore multi-reality luxury.
Prada’s Time Capsule collection of NFTs provides their customers with an exclusive experience; a strategy that blurs the boundaries between the real-world and metaverse for those with an insatiable appetite for exclusive art.
By introducing a block-chain experience into Starbucks’ loyalty program, the branded NFT program will offer new benefits to keep customers excited for new experiences such as virtual espresso martini-making classes. Coffee is no longer just coffee.
Qatar Airways have unlocked a virtual airport experience, and along with it a virtual cabin-crew assistant named Sama. This innovation is stated to enhance their passengers’ journey by offering interactive customer service.
Web3 is inevitable. Brands are arming themselves with updated digital strategies, taking to the metaverse to leverage their brand experience. Fashion, food, flights - every niche has a place in the metaverse to expand their branding beyond the real-world.
