How to Brand Without Packaging
Packaging as we know it relies heavily on stickers, labels, and covers that are simply for convincing buyers to take the product from the shelf to their homes. That one time usage has brought many problems to the environment. What are our alternatives?
Packaging is responsible for capturing consumer attention, driving engagement, increasing sales, and building brand loyalty within seconds.
Brand expert Vicki Strull argues that brands cannot exist without packaging.
“If your packaging isn't bold and compellin, consumers will overlook your producst in favour of competitors.”
Vicki Strull — Source: vickistrull.com
Laser Branding
Branding fruit/vegetables by removing pigment on its outermost layer - this doesn't affect tate, aroma, or shelf-life. This places a lot of emphasis on the form of the logo.
Packaging IS the product
Soap bottle is a product that dispenses liquid soap from a container made of solid soap. Colour, form, and the carved shapes make up the rest of the visual that communicates the brand.
Bulk Stores
Bulk stores typically depend on customers bringing their own container. This means that the bulk of the brand rests
