Transfez Branding
Industry
What We Did
Brand Strategy, Brand Identity, Visual Development
Finance
Transfez is a one stop financial solution for everybody, from individual to enterprise. We believe that with every small task there’s a big purpose to accomplish. Every financial need, whether it’s to pursue a lifelong dream or to pay bills, is deserving of a smooth and sophisticated experience.
Finances equip us to bring richer meaning and depth to our lives, so we framed it through the lens of a relay race - every transaction is a baton being passed to the next big thing.
The Visual System
The Arrow
We are fascinated by the notion of money as medium for various kinds of purposes (ranging from simply paying bills to supporting family abroad) From a product/business standpoint, Transfez acts as a middleman between sender and receiver. Derived by those ideas, The Arrow represents the direction of where your money goes and keeps your purpose delivered in one piece.
Supporting Elements
To support the overall concept, various implementations are applied across both tangible and digital touchpoints. A distinctive visual style combines clear graphics, icons, and typography. The art direction emphasizes in real-world settings, capturing the nuances of real cases.
