New Client: Komunal
Designing Confidence: Crafting a Human Touch for Komunal's Upcoming Campaign
Finance Technology
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Campaign Branding
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Finance Technology — Campaign Branding —
New on the block is Komunal, a local fintech brand that has a vision to transform economic activity all throughout Indonesia. They take great consideration of rural areas, naming themselves the pioneers of neo-rural banking. Additionally, Komunal is responsible for Deposito BPR, an app that offers low-risk investment opportunities throughout Indonesia.
Together with MarcMade, Komunal is on the way to launching a campaign that inspires confidence in their customers when choosing an app for investing. The Indonesian fintech market is highly competitive with a vast number of apps that offer similar banking services. As a result, MarcMade is currently developing a visual language that will speak to the hearts of the Indonesian public by preparing an atypical banking experience. Komunal’s goal is to take the fear out of serious money talk and to help customers make informed decisions. After all, increasing financial literacy begins with speaking the everyday language of the people.
